A picture is worth a thousand words, but compelling content is pretty priceless. For Realtors who are listing homes for sale there’s no doubt a virtual tour showcases a property’s nuances.
But when the accompanying copy helps the potential buyer actually envision themselves in that renovated kitchen, you’ve taken a step closer to having an [...]
After recently editing a comprehensive FAQ section for a client’s training manual, it got us thinking about the value of information formatted in this fashion for everything from websites to brochures.
The easiest way to begin assembling one is to start keeping a list of those questions you are asked repeatedly:
What are your [...]
One of the things that keeps people from updating blogs or sending email newsletters is their doubt about being able to express themselves effectively. The irony is that no one knows your business better than you. After all, who understands plumbing better than a plumber? Since you know your business so well, your knowledge [...]
Continue Reading →Mario Puzo’s The Godfather is in my top five favorite books of all time — not just for the incredible storyline and passionately flawed characters, but also because of its life lessons.
If you never rat on your friends, never take sides against the family, never forget the cannolis, never break anyone’s heart [...]
Continue Reading →If you struggle with writing for your business and the thought of creating effective blog content gives you stress…stop for a second and breathe. First of all, you know your stuff – knowledge of your business is step one. Check. How about creating Top Ten Lists or Myths and Truths about your industry?
If [...]
Continue Reading →For me, editing is like an archeological dig. It’s not just about repairing grammatical errors; it’s about liberating someone’s message. I was speaking with a client the other day about whether or not everyone has a book in them.
I believe they do, but I think people who think they can’t write [...]
Continue Reading →What is the hardest part of writing for your business? It’s the starting part. Solution: Don’t fixate on the first sentence; it’s typically the last one you write anyway.
Writing is a Process
You’ll never win a staring contest with a blinking cursor. So whether you’re writing a blog post, an article for your newsletter, [...]
Continue Reading →When writing a press release for the internet, your approach is not that of a copywriter. You want to approach the story as a journalist. Before you actually sit down to create one, prepare yourself:
Continue Reading →And everything doesn’t have to be done in a day; when you schedule that all important time to work on your business, add your website content to the list and just check in on it once in a while. Have a trusted colleague review it or just print the pages out and tighten it up; just some minor verbiage renovations will keep your website current.
Continue Reading →While we offer affordable resumes, there’s plenty you can do to shine up your professional documents and stand out from the crowd.
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